I'm Judy.
Business strategist and comms specialist at NTK Consulting - helping businesses and individuals understand how smarter, clearer, more impactful written communication saves time, saves money and achieves better results.
I've seen first-hand how poor writing and communication holds businesses back. How it creates confusion, wastes time, damages relationships, and stifles growth.
​But with extensive strategy, management, and B2B comms experience,
I bring a wealth of expertise to fix all that!
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Another 'Communications Coach'?
Surely there's enough already!
True. There are plenty of people out there helping you speak well, present with confidence, or command a room. But what about everything you'll need to write?
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Proposals. Reports. Updates. Overviews. Tone, language, content, format...?
Who helps you with that?
I started ​Need to Know to help professionals, especially new managers and leaders, write with confidence, precision, and purpose. Whether it's a tricky announcement, a project brief, or just making your internal comms not sound like another AI Chatbot-inspired piece!
And I believe communication should work for everyone. Less jargon, more clarity. Less assumption, more intention. NTK helps you say what needs to be said - clearly, accessibly, and effectively.
Because in business, how you write matters just as much as how you speak.
Disclaimer: I'm not here to do it for you... but I can give you the tools!
How to Master the Art of Powerful Written Business Comms
It's actually quite simple. You just need to tell people what they need to know - in a way they’ll hear, and get, first time. Not what you want to tell them, no matter how interesting it might be to you!
You’re a new manager, writing your first business case.
You’ve got all the data, every angle covered — but your draft’s too long, the exec team's losing interest, and decisions are stuck in limbo.
You don’t need more detail. You need clarity. What do they need to know to say yes?
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Perhaps you lead a team that’s always busy, but never quite aligned.
You’re telling them, but the message isn’t landing. Half the team’s going one way, the rest are waiting for more instructions.
You need to know a way to say it once — clearly — and get everyone on the same page, fast.
You run a brilliant business, but you're just not getting new clients.
Your clients trust your expertise, but your website and messaging? They’re not converting. You’re explaining, not connecting.
Your audience doesn’t need to know everything. They need to know why it matters to them.
NTK Consulting helps you say less — and mean more.
Because when people understand exactly what ‘they’ need to know, decisions are quicker, teams work better, and messages drive results.
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The Brains Behind the Business - 'Who’ is NTK Consulting?
I’m a business communications specialist with over 20 years’ experience, guiding and empowering new managers and organisations to get their message across, clearly and confidently. I blend strategic thinking, operational know-how, and a deep understanding of what makes communication work - whether that’s a quick business update, a paper for the board, or a full stakeholder campaign.
Throughout my career, I’ve worked across various sectors - from start-ups and SMEs to international corporates - supporting leaders, managers and wider teams communicate with purpose. I’ve led on everything from executive messaging and internal comms strategies, to marketing plans and business-wide initiatives. I know how to get to the heart of a message, and I know how to make it land.
Based in Bournemouth and available nationwide, I’m passionate about helping leaders and businesses - large and small - communicate better, work smarter, and empower their teams to deliver results.
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